Studios:
Jellyfish Studios
Ardmann Studios:
Ghibli Studios:
Ghibli:
Ghibli Studios is a type of animation style/studio that uses 2D animation to create really intricate and clever products. Some of their most famous products are Spirited Away and Howls Moving castle. These are both feature length films that are made using 2D drawing and animation techniques.
One of the biggest changes between 3D animation and ghibli is that the animations are all hand drawn whether that be on paper using pen and pencils or using drawing tablets to create the frames. The style uses a lot of low frame rates in the products because this adds ore of the desired cartoon look that ghibli is know for.
The studio themselves is an independent animation studio who produce all of the effects and the products themselves this means that they can create easily recognisable styles for their animations that they have become well known for.
The target audience of the animation is young teen so 16-25 both male and female because of the natures of the animation and the gore that is in the film. e.g. shot below with blood on the screen. This allows the animation to be able to more accuratley tell the story through the use of gore and other effects.
Show:
Spirited Away:
Spirited away is a feature length film that is one of the best know animations that they have produced. The animation is about a little girl who has to survive through a dimension where humans are turned into monsters.
The animation style allows the film to really create a scary and suspenseful show that captures the audience's attention. The style of the animation also allows for the product to be easily recognisable and stand out when compared to the current selection of animations. The film was made using frame by frame animation to create the effect that the animation is os famous for. The film also would have a taken a very long time to make because of the animation style.
Jellyfish Studios:
Jellyfish studios are an animation studio who specialises in 3D animation they have made many different projects some of their most well known projects include Dreamworks How To Train Your Dragon 3. They created the baby dragons in the film as well as using pre existing models from the previous films. They are based in sheffield and have collaborated with other companies from all over the world. They also make vfx in big films such as Rogue One A Star Wars Story.
Another Animation studio is Ardmann studios. They are a stop motion animation studio. Who use little models usually made out of plasticine and they the take a photo and then move them and then take another photo until they have enough to make a episode. This is one of the more traditional styles of animation and often takes the longest. their most famous piece of work is the animation series wallace and gromit. This show has run for many years and has become one of the most famous pieces of animation in the world.
A different style of animation is 2D animation this is where the characters and the scenes are all either hand drawn or drawn on a computer using a mouse or a tablet. This can then be animated using either symbol animation or hand drawn frame by frame animation. Symbol animation can be used to significantly speed up the animation process and increase the rate of work that can be done by the studio it also makes a better product and simplifies the process for the animators.
There are several pieces of software that animators use such as Adobe Animate blender 3DS Max Maya these are all industry ready software that some are free and some are payed for. This means that some are open source and some are closed source this means that the software cannot be modded. The open source software can be modded and often have many plugins created for the software. Because the software is open source it means that anyone can use the software and create animations. For the paid software students can access most of the software through schemes for schools setups by the various different companies.
Shows:
How To Train Your Dragon:
Digital 3D Animation
This is a series of 3 films and a long running tv show the film have become Dreamworks best known product and they are primarily an animation studio that specialises in 3D animation. They often collaborate with other companies such as Jellyfish studios to help them on certain arts of the product. the genre of the film is a sort of adventure in the first movie then it turns more to a love adventure film in the second and third film. The films had a bunch of main characters the most notably of which are Toothless and Hiccup. The brand that has been created form the series has become extremely popular. The work that jellyfish are responsible for are the Baby Dragons in the third and final movie. The target audience is someone who is about 6 and then has grown up with the brand until the films stopped being made around 18. (I was the target audience).
Wallace And Gromit:
This is an old Animation series that has become on of the best and most famous examples of any animation. The studio that made the animation is called Ardmann studios. they are one of the oldest studios and the best known. They use a style of animation called Stop motion animation this is one of the longer ways to make an animation. The target audience for the animation is around 4 to about 60. This is because of the brand that it had built and the fans that have grown up with their work meaning that they have a loyal fanbase that has increased. They still make other shows such as Shawn the sheep with is a kids show that is still shown and produced today. They also made Wallace and Gromit and Shawn the sheep films that were not just shows on tv. Their genre for the animation is usually comedy with a bit of drama.
For the show the characters and the models that are used have become iconic and allow the audience to be able to connect more with the characters. This not only makes the animation and the series more successful but it also allows the audience to enjoy and become fans of the animation. The models are created in such a way that they are lovable and this allows the target audience to enjoy the animation more.
The target audience is teens to young adults (8-35) male and female. This is because of the themes of adventure and the larger than life character models and environments. The models are made to look lovable and this allows the audience to get much more attached to the characters.
Most Famous Example:
Disney:
Disney started off as a animation studio with Mr Disney making defining the 12 principles of animation all of the other studios at that time and still to this day animators still use the principles that he made and used in his work. The work that he did has become iconic he created the character Mickey Mouse and made several frame by frame animations of paper to create one of the most famous animations in the world. The animation that is played at the beginning of most Disney films the animation of Mikey on the boat. It represents the start of modern animation and the 12 principles of animation.
Another thing that Disney is very good at is using animation to create ideal self's and telling storylines that have become one of the most loved and known storylines in all of animation such as Frozen and the Jungle Book. Some of these animation have become some of the most famous and well known animation ever made both using 2D animation and 3D techniques.
Animation Styles And Techniques:
3D Digital Animation:
This is the most common type of animation for most animation based films this is because of a couple of things. One of these is that the animation can be done digitally removing both a lot of time and effort to having to recreate each frame again the computer can store the data for more than one frame and this allow the animators to focus more on the fine detail than the basic animation itself. Another advantage for this type of animation is that it can be a very quick and easy way to render out scenes or to block out the movement and then pass on the scene to another team it allows for the easy streamlining of the animation process. This will allow the whole project to be a lot more efficient and a lost more cost effective while still achieving the same level of quality.
2D Digital Animation:
Arcane:
This is a modern 2D and 3D animation with the backgrounds being 3d and then using cameras and perspective to make the 2D animation seamlessly blend the 2 methods and make a better product. This is one of the first animation series to use this technology. It is an effective way to create the animation it is also faster and more efficient because they can make one 3D scene and then change it instead of having to redraw it on each frame, significantly speeding up the process. It was also a show about characters from a game meaning that the animation brought attention to the game and the game brought attention to the series. The series is an adventure and its theme is steampunk sci fi. The target is anyone from 14 to 24.
For other kinds of animation there is the technique of drawing out individual frames and then either manually putting them together or using software like adobe animate to animate parts in these frames. this type of animation has evolved from frame by frame animation using paper and pens to be able to create massive shots using amazing artwork strung together on a computer to create visually unique and stunning products. In terms of the hardware that is used in this type of animation it ranges from paper and pencil all the way to workstation pcs which use a drawing tablet to simulate and allow the animation complete control over the frame. Because there is less computer input it means that this style of animation usually takes a very long time because of the small amount of artists that will work on a project to keep the style the same.
The scene that is showed here is one of the largest of the establishing shot it shows the audience the world where the story will be taking place and allows them to look at at the models and create and join in much more with the story-world, this in turn allows the audience to enjoy the animation a lot more. It also uses the idea of ideal place with the audience being presented an idyllic landscape which they can then imagine themselves in.
For this animation the target audience is (16-25) young teens mostly female. This is because of the shows use of blood and gore to tell a more interesting story. It also has models that will appeal to this age range. Example below. Another reason that it will appeal to the target audience is because of the models such as the props in the series such as weapons and viechles appealing and fitting in with the dystopian theme of the animation.
Different Cultures:
Different places in the world will use different styles of animation because of their culture. For example in Japan where Anime was created they use a vastly different style of animation to that of the USA who uses a lot of 3D animation. Both of these styles of animation have the ability to look and produce amazing final products. The styles themselves vary in that one will use only 3D assets an animation techniques using models. While the other is 2D animation usually Cell animation. The different types of animation in different cultures allow the animation to create ideal self's for the audience as well as creating both visceral and emotional reaction from their audiences. Whether this is Anime or Dreamworks they are both very good at creating fans and brining fans together through social media. Allowing the animations to gain more intrigue by people talking and getting excited about the animation.
Frame-Rate:
Big big difference is the frame rate at which the animations are made for the style of anime they are created using a much lower frame rate this is because the style is almost like and animated comic which means that the drawings can be really high quality but the frame rate will be a lot lower compared. To 3D animation because that style uses computer to allow them to create the product digitally. While Anime would have been hand drawn when it was first created.
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